Holiday Media Campaign

Each year between Thanksgiving and New Years Day, DRIVE SMART Colorado Springs has sponsored a media campaign with a anti-substance/driving safety message. Yearly, the messages were relayed on a variety of media from network and cable television, radio with the Southern Colorado Organization of Radio (18 stations in Southern Colorado) and billboards.

Messages have ranged from:

Television and radio: “If You Drink and Drive, We’re Gonna Getcha” (featured law enforcement chiefs, coroner, district attorney).
Radio: “You Booze, You Cruise, You Lose” (featuring a game show based upon the old “Let’s Make a Deal”)
Bill board: Campaign featured a visual message about doing “doing time for doing the crime”.
Radio: *DUI was featured to educate the public about an easy phone number to dial on a cell phone to help alert law enforcement about drunk or aggressive drivers.
Radio and television: “If you Drink and Drive, We’re Gonna Getcha”.
Radio: Three different scenarios on the consequences of drinking and driving.
Radio and Television: "Drive Hammered, Get nailed" -- featuring the Colorado Springs Police Chief, the 4th Judicial District Attorney and the El Paso County Sheriff.

Email -- Telephone 719.444.7534

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